农药制剂龙头成功跨界 诺普信挖掘蓝莓产业机会

Core Viewpoint - The domestic blueberry industry in China is rapidly growing, with companies like Noposion Agricultural Science Co., Ltd. playing a significant role in this transformation, as consumers shift from imported to locally produced blueberries [2][3]. Company Performance - Noposion achieved a revenue of 5.288 billion yuan in 2024, marking a year-on-year increase of 28.37%, and a net profit of 585 million yuan, up 148.10% [3]. - The fresh consumption business, primarily focused on blueberries, generated 2.139 billion yuan in revenue, reflecting a remarkable growth of 251.28%, accounting for 40.45% of total revenue [3]. Blueberry Production and Technology - The company plans to expand its blueberry planting area to approximately 35,000 to 40,000 mu (about 5,833 to 6,667 acres) by the 2025-2026 production season [3]. - The yield per mu is expected to increase from 1.3 tons in the 2023-2024 season to 1.4 tons in the 2024-2025 season, with a target of over 1.5 tons for the next year [3]. - Noposion's blueberries have a large fruit rate of nearly 70% for fruits with a diameter of over 18 mm, thanks to advanced selection and early promotion techniques [3]. Agricultural Technology and Innovation - Noposion leverages its agricultural technology advantages, employing a research team composed of experts who work closely in the field to enhance blueberry cultivation [4][5]. - The company has developed a new agricultural research system that integrates local and scientific expertise, focusing on various research projects to improve cultivation techniques [5]. - The industrialized agricultural model adopted by Noposion, including automated irrigation and fertilization systems, represents a significant shift from traditional farming practices [5]. Market Trends - The development of the blueberry industry in China is seen as a typical example of technology empowering agriculture, aligning with consumer trends towards fresh, high-quality domestic fruits over imported frozen options [5].