Zhong Guo Jin Rong Xin Xi Wang·2025-05-16 12:56Core Insights - The article discusses Beifa Group's efforts to transition from international markets to domestic sales through a partnership with JD.com, aiming for significant growth in the Chinese market [2][3][6] Company Overview - Beifa Group, established in 1994, is a leading stationery manufacturer in China, known for its strong international presence, exporting to over 200 countries [2] - The company achieved a 20% year-on-year growth in sales and profits in 2024, but faced challenges due to tariff pressures affecting its major market, the United States [2][3] Challenges Faced - Beifa's international business accounts for 85% of its revenue, with 35% coming from the U.S. market. Tariff disruptions led to a significant order suspension, resulting in inventory buildup and cash flow issues [2][3] - The company experienced panic among its management and employees due to the potential impact of the tariff war on its operations [2] Strategic Response - In response to the crisis, Beifa initiated a self-rescue plan, relocating 22 product lines to Vietnam to optimize global production and reduce tariff costs [2] - The company also began exploring market opportunities in Egypt, Nigeria, and the U.S. [2] Domestic Market Strategy - Beifa recognized the need to expand into the domestic market, which posed a challenge due to its lack of online retail experience [3][4] - The partnership with JD.com, particularly through its "200 billion export to domestic sales support plan," provided Beifa with a strategic opportunity to pivot its business model [3][4] Product and Marketing Strategy - Beifa identified its strengths in IP development and product quality, leveraging its experience in producing for international brands to cater to domestic consumer preferences [4][5] - The company plans to launch a range of products on JD.com, including customized items and IP-based products, while utilizing innovative marketing strategies such as live streaming and social media promotion [5] Future Goals - Beifa aims to achieve a sales target of 1 billion yuan on JD.com within three years, focusing on building a professional domestic sales team and developing high-potential products [5][6]