宠物品牌在天猫迎来爆发，618首小时653个品牌成交同比翻倍

Core Insights - The Tmall 618 shopping event officially launched on May 16, with significant sales growth in the pet product category, indicating a strong consumer demand in this sector [1] Sales Performance - In the first hour of the event, 653 pet brands saw their sales double year-on-year [1] - Fresh Lang's sales surged over 220%, while Da Pet Love and Freycat both experienced nearly 200% growth in sales [1] - Nine pet brands achieved sales exceeding 10 million, and five pet staple products also surpassed 10 million in sales [1] Promotional Strategies - This year's Tmall 618 offers an 85% discount, with additional large consumer coupons and category coupons, providing greater discounts and lower thresholds compared to previous years [1] - The combination of multiple discounts has led to a significant increase in consumer spending in the pet product category [1]