2025广东荔枝营销战报① | 开门红！广东早熟荔枝抢“鲜”上市行情旺

Core Insights - The Guangdong early-ripening lychee market is experiencing a strong start in 2025, with significant promotional activities and partnerships aimed at expanding sales channels and market reach [1][9][10]. Group 1: Market Promotion and Sales Expansion - A procurement meeting in Shanghai attracted nearly 40 major buyers from the Yangtze River Delta, highlighting the unique flavor and stable quality of Guangdong lychees, which are competitive in high-end supermarkets, e-commerce platforms, and the catering sector [3][4][5][6]. - Meituan launched a special initiative called "Linking 100 Cities, Promoting Lychee Farming," aiming to build a sales network across 100 cities, with a 270% increase in search volume for "lychee" on its platform in the first week of May compared to the previous month [9][11][12]. - SF Express is investing 8.88 million yuan in logistics support to ensure the timely delivery of lychees, utilizing an "air + cold chain" model to deliver fresh products within 24-48 hours [14][17][18]. Group 2: Production and Yield - In 2025, the early-ripening lychee variety "San Yue Hong" in Zengcheng has seen daily trading volumes exceed 100 tons, with over 20 batches of buyers from the Greater Bay Area participating in procurement [25][31]. - The total planting area for lychees in Huizhou's Zhanlong is approximately 43,000 acres, with an annual output value exceeding 1 billion yuan, aiming for organic certification to supply Hong Kong by 2027 [52][57]. - The lychee planting area in Shantou is stable at 250,000 acres, with an expected total output of 100,000 tons, and orders have reached 45,000 tons, nearly half of the total expected production [62][66]. Group 3: Cultural and Tourism Integration - The 2025 Conghua Hot Spring Lychee Cultural Season aims to integrate cultural tourism with lychee production, promoting the experience of enjoying lychees while soaking in hot springs [35][39]. - The "2025 Maoming Lychee Carnival" will feature various promotional activities, including a large-scale lychee market to attract tourists and boost sales [110][117]. Group 4: Export and International Market - The first batch of 21.5 tons of "Guihua Xiang" lychee has been exported, marking the beginning of the 2025 export season for lychees from the Zhanjiang area [95][96]. - The lychee industry in Guangdong is focusing on enhancing its international competitiveness through early harvesting and improved logistics facilitated by customs support [97][99].