Core Viewpoint - Green Tea Group's IPO did not perform as well as expected, with a significant drop in stock price on the first day of trading, indicating potential challenges in consumer interest and market positioning [2][6]. Company Overview - Green Tea Group was established in 2008 and primarily operates Green Tea restaurants, with its first location in Hangzhou [2]. - The company has expanded its restaurant count from 236 to 489 since 2022, with plans to open over 500 new restaurants in the next three years [8]. IPO Details - The company launched a global offering of 168 million shares, with approximately 30% being existing shares and 70% new shares [3]. - The IPO saw a subscription rate of 317.54 times during the public offering phase, with 50% of the shares allocated to this segment [6]. Market Performance - On the first day of trading, Green Tea Group's stock price fell by 12.52%, closing at HKD 6.290 [2]. - The company faced challenges in maintaining customer interest, as evidenced by a lack of crowds in its restaurants during recent visits [7]. Sales Performance - In 2024, the same-store sales decreased by 10.3%, with average sales per restaurant dropping from 11.519 million yuan in 2023 to 10.33 million yuan [9][10]. - The average consumer spending also declined from 61.8 yuan in 2023 to 56.2 yuan in 2024, indicating a shift in consumer behavior [10]. Strategic Plans - Green Tea Group aims to diversify its menu to enhance sales and improve turnover rates, planning to introduce regional specialties while maintaining its signature dishes [10].
“初代网红”绿茶餐厅母公司上市首日破发 有人一日探访3家门店后放弃“打新”