Cable giants Charter and Cox are merging — but don't expect the cord-cutting bloodbath to reverse

Core Viewpoint - The merger between Charter and Cox, valued at $34.5 billion, is seen as a strategic move to strengthen their position in the declining pay-TV market and enhance competitiveness against Comcast [1][2]. Group 1: Merger Details - Charter plans to merge with Cox in a deal worth $34.5 billion, which is expected to close within two years, pending regulatory approval [1][2]. - The new entity will be named Cox Communications and will adopt Charter's Spectrum branding for customers [2]. Group 2: Strategic Advantages - The merger is anticipated to provide Charter-Cox with better leverage in negotiations with content providers, as the combined company would have 14.4 million video customers, surpassing Comcast's 12.1 million [4]. - By merging, Charter-Cox can reduce marketing costs and invest more in product and technology, enhancing their geographic reach [3]. Group 3: Impact on Cord-Cutting - Charter has managed to slow down subscriber losses due to cord-cutting by bundling streaming services at no extra charge, which has helped reduce its cord-cutting rate from 9.5% in Q2 2024 to 7.3% in Q1 of the current year [5][7]. - The merger is expected to extend these benefits to Cox customers, potentially improving retention rates [7]. Group 4: Industry Position - Charter's video losses are reportedly the best in the multi-video programming distributor (MVPD) industry, and the company aims to further improve this metric [8][11]. - Analysts have noted that Charter's strategy of including streaming services in its cable bundles is yielding positive results, with improved video subscriber trends [11].