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入境游火热 “入境流量”如何变“经济留量”
Shang Hai Zheng Quan Bao·2025-05-16 20:05

Core Insights - China's inbound tourism market is experiencing significant growth driven by favorable policies such as visa exemptions and tax refunds, with a focus on converting inbound traffic into economic benefits [1][6] - Major airlines are expanding international routes and capacity to accommodate the increasing number of inbound tourists, with notable growth in passenger numbers from regions like Europe and Japan [2][3] - Airports are enhancing services to improve the inbound experience, transitioning from mere transit points to comprehensive gateways that create value for foreign visitors [3][4] Group 1: Inbound Tourism Growth - The introduction of visa-free policies for several South American countries and the mutual visa exemption with Uzbekistan is expected to boost inbound tourism [1] - In April, domestic airlines increased international capacity to 9 million seats, marking a 20.75% year-on-year growth [1] - Eastern Airlines and other carriers are launching new international routes and increasing flight frequencies to popular destinations [2] Group 2: Airport and Service Enhancements - Major airports like Shanghai Pudong and Guangzhou Baiyun are seeing increased passenger volumes, with Shanghai's airports averaging 114,000 inbound and outbound travelers daily during the May Day holiday, a 24% increase year-on-year [3][4] - Airports are improving multilingual services and offering comprehensive one-stop services for foreign travelers, enhancing the overall travel experience [3][4] Group 3: Market Potential and Recommendations - The inbound tourism market is projected to grow significantly, with an expected 1.3 billion inbound tourists in 2024, reflecting a 60% year-on-year increase [6] - The share of inbound consumption in China's GDP is currently at 0.5%, indicating substantial growth potential compared to 1% to 3% in other major countries [6] - Recommendations include enhancing payment systems, expanding tax refund services, and improving digital services to attract more foreign tourists [6]