Company Overview - GoDaddy has evolved from a domain registration business to a comprehensive service provider for micro businesses, offering IT services that enhance efficiency and competitiveness [22][23]. - The company has reported a 17% sales growth in its applications and commerce segment, which now constitutes about one-third of its revenue [22]. Capital Allocation Strategy - GoDaddy has executed a stock repurchase program, buying back 3 billion stock repurchase authorization plan, reflecting its commitment to returning value to shareholders through buybacks rather than dividends [27]. Financial Performance - Since its IPO, GoDaddy has outperformed the S&P 500 with a compound annual growth rate (CAGR) of 25%, compared to the S&P 500's 12% and Nasdaq's 16% [28]. - The company has expanded its normalized EBITDA margins by 900 basis points over five years while maintaining a CAGR of 20% in free cash flow per share [27]. Market Position and Growth - GoDaddy's business model focuses on maximizing free cash flow per share, which is considered its "North Star" [28][29]. - The company has a strong customer retention rate, with 90% of its revenue coming from existing customers, indicating a durable and predictable business model [29]. Competitive Differentiation - GoDaddy differentiates itself from competitors like Shopify by offering a seamless experience that combines multiple functionalities into one application, making it easier for micro businesses to manage their operations [26]. - The company emphasizes cost-effectiveness and efficiency, allowing customers to set up their businesses quickly and manage them with minimal complexity [26].
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