浙江旅投集团打造数字化长租公寓—— 重塑“沉睡资产”价值

Core Insights - The transformation of the former Juhua Hotel into the "Zhecai Xiangyu" smart apartment reflects a successful asset revitalization strategy by the Zhejiang Provincial Tourism Investment Group, focusing on digitalization and intelligent management [1][3] - The project has achieved high customer satisfaction, with a reported 98% satisfaction rate and a 60% increase in repurchase rates year-on-year, indicating strong market acceptance [2][3] Group 1: Project Overview - "Zhecai Xiangyu" is a modern, digitalized apartment aimed at attracting young talents from government and enterprises, located in Hangzhou's urban center [1] - The project involved significant renovations, including the merging of smaller rooms into spacious apartments and the introduction of smart technologies like robot delivery and self-check-in [2] Group 2: Operational Strategy - The hotel has implemented a dual rental model of long-term and short-term leases to optimize cash flow and meet diverse tenant needs, while also focusing on cost control through scale operations and long-term supplier relationships [3] - A smart cloud platform has been established to monitor real-time usage of resources and adjust rental strategies dynamically, leading to a 30% increase in gym usage through data analysis [2][3] Group 3: Policy and Support - The success of "Zhecai Xiangyu" is supported by local government policies aimed at attracting high-level talent, including rental subsidies and priority access for qualified individuals [2] - The project has revitalized over 500 million yuan in state-owned assets, showcasing a model for asset management and urban development in the context of state-owned enterprises [3]