中国游 世界游

Core Viewpoint - The recent "May Day" holiday has seen a surge in both inbound and outbound tourism in China, highlighting the growing trend of "China Travel" and "World Travel" as foreign tourists flock to China and Chinese tourists explore the world [1][2][3]. Inbound Tourism - During the "May Day" holiday, 1.115 million foreign visitors entered and exited China, marking a 43.1% increase year-on-year [2]. - Among these, 380,000 foreign visitors entered under visa-free policies, a significant increase of 72.7% compared to the previous year [2]. - China has expanded its visa-free policy to 38 countries and implemented measures to enhance the travel experience, such as extending the stay duration for transit visitors to 240 hours (10 days) [1][2]. Tourism Infrastructure and Services - Various service facilities have been upgraded to enhance the experience for foreign tourists, including dedicated channels at airports and 24-hour inspection services at certain locations [2]. - The convenience of mobile payment systems, such as "Alipay+," has significantly improved the travel experience for foreign visitors, with a notable increase in usage during the holiday [2][3]. Outbound Tourism - The outbound tourism market has also seen growth, with 5.778 million domestic residents traveling abroad during the "May Day" holiday, a 21.2% increase from the previous year [3]. - Popular destinations for Chinese tourists include Japan, Thailand, and various Southeast Asian countries, reflecting a trend towards short-haul travel [3][4]. Market Diversification - There is a noticeable diversification in the outbound tourism market, with countries simplifying visa processes and launching marketing campaigns to attract Chinese tourists [4]. - Countries like Uzbekistan and Azerbaijan have seen significant increases in interest from Chinese travelers, with search popularity rising by 124% and 131% respectively during the holiday [4]. Consumer Behavior and Trends - Chinese tourists are increasingly seeking deeper travel experiences and are willing to pay for quality, leading to a rise in demand for immersive cultural experiences and longer stays at destinations [5]. - The global tourism industry anticipates that by 2028, outbound tourism from China will exceed 200 million trips, indicating a growing market for international destinations [5].