Mei Ri Jing Ji Xin Wen·2025-05-17 01:03Core Viewpoint - NIO has officially launched its new ES6 and EC6 models, with competitive pricing and significant upgrades in technology and features, aiming for substantial sales growth and profitability by 2025 [1][2][3]. Product Launch and Features - The new ES6 starts at 338,000 yuan, while the EC6 starts at 358,000 yuan, with battery rental options available at lower prices [1]. - Both models feature the NT.Cedar S intelligent system and a high-performance driving chip, along with 15 upgrades in the intelligent chassis and standard safety features [2]. Future Product Plans - NIO plans to release 9 new models by 2025, including 6 under the NIO brand and 2 under the new brand, Ladao [2]. - The new models include the ET5, ET5T, ES6, EC6, and the third-generation ES8, with specific launch timelines set for 2023 [2]. Sales Targets and Performance - NIO aims to double its sales to 440,000 units by 2025, with a target of achieving quarterly profitability by Q4 2025 [3]. - In the first four months of 2025, NIO delivered approximately 66,000 vehicles, with April's deliveries showing a 53% year-on-year increase [3]. Cost Reduction and Organizational Changes - Since Q1 2025, NIO has initiated comprehensive cost reduction strategies across R&D, supply chain, and sales services, alongside significant organizational restructuring [5]. - The company aims to enhance operational efficiency and investment returns, with a focus on balancing the growth of its brands, particularly Ladao [5].