茂名：千年荔乡，百亿向前

Core Viewpoint - The article highlights the development and marketing strategies of the lychee industry in Maoming, emphasizing its historical significance, current production capabilities, and future growth potential through e-commerce and cultural tourism initiatives [1][2][3]. Production and Market Overview - Maoming has over 1.4 million acres of lychee cultivation, producing 25% of China's total lychee output, which translates to one in every five lychees globally coming from this region [6][7]. - The lychee industry in Maoming aims to achieve an industrial chain output value exceeding 12 billion yuan, with farmers in key production areas earning an average annual income of over 50,000 yuan [10][11]. E-commerce and Sales Strategies - Over 50% of lychees are sold through e-commerce channels, with sales in 2024 from a single point exceeding 20,000 pounds [21][22]. - The e-commerce sales scale for agricultural products in Guangdong reached 312 billion yuan in 2024, accounting for 19.5% of the national total, with Maoming lychee being a significant contributor [24][25]. Preservation and Logistics Innovations - Maoming has established 306 cold storage facilities to enhance lychee preservation, allowing for rapid cooling and extending freshness by up to one week [78][80]. - The introduction of advanced preservation technologies, including liquid nitrogen freezing, enables lychees to be stored for over a year, thus expanding the sales period and market reach [81][82]. Cultural and Tourism Integration - The opening of the first lychee cultural service area in Guangdong aims to boost local tourism and economic development, integrating cultural and agricultural experiences [88][91]. - Maoming plans to host various cultural and tourism activities, including lychee-themed events and festivals, to further promote the lychee industry and attract visitors [120][125]. Export Growth - Maoming has successfully exported 82 tons of fresh lychees to countries including Japan, Australia, and Canada, with plans to increase exports by over 5% this year [54][56].