广东：千里荔道千军动

Core Viewpoint - The Guangdong lychee industry is experiencing a robust growth phase, with significant marketing efforts and production strategies aimed at enhancing both domestic and international sales [5][68][96]. Group 1: Market Dynamics - Over 200 buyers have expressed purchasing intentions for approximately 26 million pounds of lychees during recent trade events [3][4]. - The export volume of lychees from Guangdong has exceeded 8,000 tons annually, accounting for 55.7% of the national lychee export market [68][69]. - The export orders for lychees from Maoming have reached 7,100 tons, reflecting a year-on-year growth rate of 132% [63]. Group 2: Production and Innovation - Guangdong has implemented advanced preservation technologies, reducing post-harvest losses by 20% to 30% and enabling lychees to be stored for nearly a year [72][73]. - The province is focusing on deep processing of lychees, with over 30 new products developed, including lychee soda and ice cream [90][92]. - The establishment of the first "Little Red Book Village" in Suixi aims to leverage social media for marketing, with over 300 accounts generating significant online engagement [36][38]. Group 3: Cultural and Economic Impact - The lychee industry is a crucial component of rural revitalization efforts, contributing to the livelihoods of over 1.8 million people in Guangdong [8][11]. - The upcoming "2025 Maoming Lychee Carnival" will feature various cultural and economic activities to promote lychee consumption [30][110]. - The launch of the first lychee-themed service area on the Bao-Mao Expressway aims to enhance tourism and cultural appreciation of lychee [102][106]. Group 4: Strategic Initiatives - Guangdong's marketing strategies include early planning and innovative approaches to connect with markets, particularly in Shanghai [24][28]. - The province is actively promoting its lychee culture through various media campaigns and events, aiming to enhance brand recognition and consumer engagement [121][124]. - The "12221" market system initiative has established May 20 as a significant day for lychee celebrations, promoting the fruit as a symbol of love and cultural identity [126][127].