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公示资费套餐、规范营销行为 今年信息通信行业将办好这十件实事
Xin Hua She·2025-05-17 04:20

Core Viewpoint - The Ministry of Industry and Information Technology of China has released "Ten Practical Matters for Warm-hearted Information and Communication Services by 2025," focusing on enhancing telecommunications services and addressing public concerns regarding telecom usage, digital accessibility for the elderly, and personal information protection [1][2]. Group 1: Key Initiatives - The initiatives include the "Clear Handling, Safe Use" campaign aimed at simplifying and optimizing telecom service packages for public users, ensuring all packages are publicly disclosed before sale [1]. - There will be improvements in online telecom service processes, including the establishment of service standards for mobile business halls [1]. - Marketing practices will be standardized to ensure comprehensive and accurate promotion of telecom services, with key information prominently highlighted and agreements made clear and understandable [1]. Group 2: User Protection and Support - Users will receive enhanced reminders for service usage, including notifications for automatic renewals and exceeding data limits, with options for users to set their own data cap thresholds [2]. - The process for unsubscribing from services will be streamlined, allowing eligible users to complete the process on-site and receive timely refunds for any remaining balance [2]. - Services for elderly users will be improved, including a one-button access to human customer service for users aged 65 and above [2]. Group 3: Transparency and Privacy - The initiative promotes transparency in algorithm recommendations, requiring the disclosure of basic principles, intentions, and operational mechanisms of internet application algorithms to users [2]. - There will be real-time reminders for users regarding the use of sensitive permissions on mobile devices, such as microphone, camera, and location access [2]. - A "Do Not Disturb" service will be introduced to provide personalized protection against marketing calls and messages based on user preferences [2]. Group 4: Future Directions - The Ministry will guide telecom companies to refine their actions to ensure the effective implementation of these initiatives, aiming to enhance the overall service quality in the information and communication sector [2].