Zhong Guo Jin Rong Xin Xi Wang·2025-05-17 08:53Group 1: Consumer Promotion Initiatives - The company is actively responding to national policies aimed at expanding domestic demand and boosting consumption by launching diverse credit card promotional activities to invigorate the consumption engine in Guangxi [1] - The "CMB Consumption Season" brand has been extended to auto shows, featuring partnerships with well-known brands like BYD, Li Auto, BMW, and Audi, offering attractive financial incentives such as a maximum installment limit of 1 million yuan with 0 down payment [2] - The company has reported that the total installment transaction amount for car purchases has exceeded 600 million yuan, with a significant year-on-year growth of nearly 60% in transactions for new energy vehicles [2][4] Group 2: Home Renovation and Consumer Support - The company is capitalizing on the home renovation season by enhancing the influence of the "CMB Home Renovation Festival" and organizing various themed consumption activities, including partnerships with over 100 home decoration brands [3] - The total transaction amount for home renovation installments has approached 500 million yuan, with a month-on-month growth rate of nearly 40% [4] - Consumers can benefit from government subsidies for home appliance upgrades while enjoying additional discounts from the company, making home renovation more affordable [3] Group 3: Emerging Consumption Markets - The company is expanding into emerging consumption areas, such as the pet economy, by participating in the second China Nanning Pet Expo as the only financial institution [5] - The event featured interactive activities and special credit card offerings tailored for pet owners, enhancing the financial services embedded in the pet consumption scene [5] - This initiative aims to meet the personalized needs of pet lovers while demonstrating the financial sector's role in catalyzing new economic forms [5]