微观天下丨胖东来，请少一点激愤，多一点平和

Core Viewpoint - The incident involving Pang Donglai and the online criticism from Douyin jade blogger "Chai Dui Dui" has concluded with Pang Donglai emerging victorious, as evidenced by the reopening of their official website after a temporary closure [1]. Company Response - Pang Donglai swiftly responded to the allegations by filing a lawsuit against Chai Dui Dui for "commercial defamation and reputation infringement," seeking compensation of no less than 5 million [1]. - The company publicly disclosed its pricing standards for Hetian jade, revealing that the comprehensive gross profit margin for its jewelry department is only 15% to 16%, and that jade sales account for just 0.34% of the group's total revenue [1]. Industry Context - The retail industry is currently facing significant downward economic pressure, with intense competition among major e-commerce platforms and brick-and-mortar stores [2]. - Despite these challenges, Pang Donglai has achieved remarkable sales success, attributed to its customer-centric philosophy and employee treatment [2]. Social Media and Public Perception - The incident highlights the challenges companies face in the age of social media, where any individual can voice criticism, leading to potential reputational damage [2][3]. - The need for companies to differentiate between malicious, unfounded accusations and constructive criticism is emphasized, advocating for legal action against the former while maintaining composure in the face of the latter [2]. Supply Chain Management - The criticisms raised by Chai Dui Dui, although deemed unfounded, point to broader issues within the jade industry, such as the prevalence of substandard products and the difficulty consumers face in discerning quality [3]. - It is suggested that Pang Donglai should enhance its supply chain management and oversight in the jade sector, potentially involving third-party verification to establish itself as a trustworthy platform for jade transactions [3].