非洲国家看好中国出境游市场潜力

Core Viewpoint - The African Tourism Conference held in Durban, South Africa, from May 13 to 15, 2025, highlighted the potential of the Chinese outbound tourism market, with several African officials expressing intentions to implement targeted measures to attract Chinese tourists [1][2]. Group 1: Conference Overview - The African Tourism Conference is one of the largest tourism exhibitions in Africa, attracting over 1,300 exhibitors from 27 African countries and more than 1,200 buyers from 55 countries and regions [1]. - The conference serves as a platform for African nations to discuss strategies to enhance tourism, particularly from China [1]. Group 2: Country-Specific Initiatives - Zimbabwe's Deputy Minister of Tourism and Hospitality, Tongai Mnangagwa, emphasized the importance of the Chinese market and mentioned ongoing cooperation with Chinese institutions to attract more business, medical, and leisure tourists [1]. - South Africa's Chief Marketing Officer, Thabiso Lehlokoe, noted that Chinese buyers showed significant interest in South African cultural experiences, leading to in-depth discussions and the development of targeted products [1]. - Namibia plans to launch a dedicated strategy for the Chinese market and increase its representation in China to four offices, aiming to leverage existing cooperation [2]. Group 3: Market Readiness - Participants at the conference acknowledged the need for African tourism destinations to prepare adequately to seize the opportunities presented by the Chinese outbound tourism market [2]. - The CEO of the South African Tourism Business Council, Chifhihwa Chifhenkwe, stressed the necessity for effective measures to capitalize on the potential of the Chinese tourism influx [2].