数字化与行业协同创新，正成为餐饮企业创造可持续“新质价值”的核心路径

Group 1 - The core viewpoint emphasizes that "new quality value" in the restaurant industry is not achieved through low prices or subsidies, but through digitalization enhancing product quality and service to attract consumers [1] - The restaurant industry is experiencing irrational competition, exemplified by low-price subsidies for market expansion, which undermines the core value of "food as the foundation," squeezing profit margins and weakening innovation [1] - The industry is undergoing a profound transformation from "traffic dividends" to "efficiency dividends," and from "scale expansion" to "value cultivation," with digitalization and collaborative innovation becoming key paths for sustainable "new quality value" creation [1] Group 2 - The National Market Supervision Administration has highlighted the need to address "involution-style competition," which is characterized by low-price, low-quality, and low-level competition that is increasingly prevalent in various industries [2] - The administration calls for promoting self-discipline and lawful competition within industries, guiding industry associations to resist low-price dumping and other chaotic practices [2]