Core Viewpoint - The Guangdong provincial government is actively promoting the sales of lychee during the peak season, focusing on addressing bottlenecks in the production, supply, and sales chain to enhance the quality and efficiency of the lychee industry [2][3][4]. Group 1: Industry Development - The provincial agricultural department is coordinating efforts to resolve key issues in the lychee sales process, aiming for high-quality development of the lychee industry [3][4]. - The government is implementing a three-year plan to achieve initial results in the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [4]. Group 2: Production and Sales - The Dayrise Cooperative, a national-level farmer professional cooperative, has a lychee planting area of 15,000 acres, primarily growing the "Feizixiao" variety, with an annual sales volume of nearly 10,000 tons [14][15]. - The cooperative has pre-sold about 5,000 tons of "Feizixiao" lychee and expects to export over 2,000 tons to countries including the USA, Canada, Australia, and Russia [16][17]. - The company Mingjing Agricultural Development primarily exports lychee to markets in Hebei, Xinjiang, Zhejiang, Henan, and Hunan, with confidence in the pricing during the peak season [18]. Group 3: Logistics and Transportation - Cold chain logistics is crucial for lychee sales due to the fruit's short shelf life and transportation challenges [20][21]. - Logistics companies like SF Express and JD Logistics are setting up over 2,000 collection points and arranging dedicated flights for lychee air transport, as well as opening land transport lines to ensure timely delivery [24][25]. - The government emphasizes the need to strengthen cold storage facilities and reduce logistics costs to enhance the overall efficiency of lychee distribution [29][30]. Group 4: Marketing Strategies - The government is advocating for the development of a "Lychee Procurement Map" and a directory of buyers to strengthen the marketing system [36][37]. - Innovative marketing strategies, including collaborations with social media platforms and e-commerce sites, are being promoted to expand sales channels and enhance consumer engagement [38][39]. - The initiative includes creating diverse consumption scenarios and developing various lychee products to increase value and boost farmers' income [42][46].