“北京范儿”短视频大赛诚邀全民共谱京城新韵

Group 1 - The "Beijing Style" short video competition will officially start on May 21, aiming to create a new brand with capital characteristics and international influence through short videos [1] - The competition will focus on four seasonal themes: "Ancient Capital New Charm," "Fashion Vitality," "Beijing Flavor," and "Science and Technology Power," inviting participants to explore and showcase different aspects of Beijing [1][2] - The competition will run from May 2025 to May 2026, with excellent works receiving rewards, certificates, and promotional support across various platforms, including television and outdoor screens [2] Group 2 - The event is organized by multiple government departments and major platforms like Douyin, Kuaishou, Weibo, and Baidu, leveraging their traffic advantages to enhance market potential and promote Beijing's image [2] - A collaborative structure involving government guidance, platform empowerment, and public participation will be established to create a comprehensive and multi-layered creative communication matrix [2] - The competition aims to showcase Beijing's multifaceted image as a "four-center" city while promoting the organic integration of culture, commerce, tourism, and sports to support high-quality development [2]