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山东多措并举,推动外贸优品变身国民好物
Da Zhong Ri Bao·2025-05-18 00:38

Core Viewpoint - Shandong province is implementing multiple measures to promote foreign trade quality products as national goods, enhancing consumer access to high-quality goods at affordable prices [1] Group 1: Promotion of Foreign Trade Quality Products - The "2025 Shandong Foreign Trade Quality Products Shopping Season" and "Foreign Trade Quality Products Chinese Tour" have been launched, focusing on categories such as textiles, daily consumer goods, food, agricultural products, and building materials from mid-May to late June [2] - The Yinzuo Group has opened "Foreign Trade Quality Products Selected Areas" in 62 stores across the province, providing a fast track for foreign trade enterprises affected by international trade environments [2][3] - The products in the foreign trade quality section come with quality inspection reports, ensuring high standards for consumers [2] Group 2: Consumer Engagement and Market Response - Consumers have shown positive responses to foreign trade quality products, with many expressing satisfaction with the quality and affordability [3] - The first foreign trade quality products shopping festival is being held at the Shandong International Exhibition Center, attracting numerous buyers and fostering direct interactions between consumers and suppliers [3][4] - Companies like Kadele Intelligent Technology, which is seen as a "Chinese version of LEGO," are successfully transitioning to domestic markets while maintaining their international sales [3][4] Group 3: Expansion of Domestic Market - Various trade shows and exhibitions are being organized to facilitate the integration of domestic and foreign trade, providing platforms for foreign trade enterprises to expand their domestic market presence [4] - Companies are actively seeking to increase their domestic market share, with current domestic sales accounting for only 20% of total sales for some manufacturers [5] - The shift towards domestic sales is seen as beneficial for companies, allowing for better communication with customers and timely product optimization [5]