山东多地博物馆打破“玻璃柜+讲解牌”传统模式，更加注重互动体验沉浸参与

Core Insights - The article discusses the transformation of museums in Shandong, focusing on interactive experiences and immersive participation rather than traditional display methods [1][3]. Group 1: Museum Innovations - Shandong museums are breaking away from the traditional "glass cabinet + explanation card" model, emphasizing interactive experiences and immersive participation to attract visitors [3][5]. - The Shandong Museum has launched three new exhibitions and six digital exhibitions in May, including significant cultural showcases [2][3]. - The theme for this year's International Museum Day is "The Future of Museums in a Rapidly Changing Society," highlighting the need for museums to innovate and engage visitors [2][3]. Group 2: Visitor Demographics and Trends - Data from Tuniu indicates that families with children born in the 1980s and 1990s are becoming the main consumer group for cultural tourism [3]. - There is a growing demand for "deep cultural tourism," where visitors seek more than just photo opportunities and want to engage with the exhibits [3][5]. Group 3: Collaborative Efforts and Community Engagement - The Shandong Museum is exploring cross-industry collaborations and technological empowerment, partnering with companies to create digital immersive exhibition projects [3]. - Various museums in Shandong are implementing diverse activities to enhance visitor engagement, such as hands-on workshops and educational programs [5]. - As of now, 774 museums in Shandong are free to enter, representing 92.3% of the total, indicating a shift in focus from quantity to quality in museum offerings [5].