现房销售实践持续深入 构建房地产发展新模式

Core Viewpoint - The implementation of "existing house sales" is a crucial step in constructing a new model for real estate development, aimed at enhancing buyer protection and product quality while promoting high-quality industry growth [1] Group 1: Current Practices and Policies - Over 30 provinces and cities in China have introduced policies related to existing house sales since the end of 2022, with pilot projects in cities like Hefei, Zhengzhou, and Changsha [2] - The first pilot project in Jingmen City, Hubei Province, successfully sold all 106 units on the opening day [3] - Local governments are actively promoting existing house sales through measures such as providing tax subsidies for buyers and optimizing pilot projects [4] Group 2: Market Trends and Statistics - The proportion of existing house sales area has been increasing, with approximately 300 million square meters sold in 2024, accounting for 30.84% of total new housing sales, up from 22.5% in 2023 [5] - In the first three months of this year, existing house sales area reached 79 million square meters, a year-on-year increase of 14.3%, with a share of 36% in new housing sales, up from 30.6% in the same period last year [6] Group 3: Advantages and Challenges of Existing House Sales - Existing house sales reduce buyer risks, enhance market transparency, and boost consumer confidence, allowing buyers to assess property quality directly [7] - The model requires real estate companies to manage funding differently, as they must finance the entire project until completion, leading to increased financial pressure [9] - Stronger product design and brand influence will provide greater opportunities for companies in the existing house sales model [10]