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信息消费呈现两大发展态势 上海将加快推动“AI+消费”成形成势
Zheng Quan Shi Bao Wang·2025-05-18 01:48

Group 1 - The 2025 Shanghai Information Consumption Festival commenced on May 17, highlighting the city's dual development trends in information consumption, particularly the acceleration of "AI + consumption" [1] - Shanghai has seen a diversification of consumer products, with the emergence of AI computers, AI smartphones, and new intelligent services like large model assistants and AIGC [1] - Innovative business models have led to the rise of new consumption formats such as short videos, live shopping, and instant retail, with notable examples including the "grass planting economy" led by Xiaohongshu and the "bullet screen economy" led by Bilibili [1] Group 2 - In Q1 of this year, Shanghai's software and information services industry generated over 380 billion yuan in revenue, marking a 15.3% year-on-year increase, positioning it among the top in the nation [2] - The added value of Shanghai's information transmission, software, and information technology services reached 172.6 billion yuan, growing by 13%, and accounting for 13.6% of the city's GDP [2] - Yangpu District, the host of the festival, is focusing on digital economy as a new growth driver, with software and information services revenue exceeding 300 billion yuan in 2024, representing about one-fifth of Shanghai's total [2] Group 3 - The festival's theme is "Breaking Waves with Quality Data, Expanding Consumption Boundaries," supported by the Shanghai Municipal Economic and Information Commission and the Yangpu District Government [3] - The month-long event features various activities including the main opening ceremony, information consumption treasure market, and the release of metaverse standardization actions, aimed at boosting industry and market confidence [3] - The festival employs a "1+5+N" model to showcase the vibrant energy of Shanghai's information consumption ecosystem [3]