2025中国（厦门）休闲旅游大会探讨入境旅游新路径

Core Insights - The 2025 China (Xiamen) Leisure Tourism Conference was held to discuss new pathways for inbound tourism, aiming to establish Xiamen as a premier inbound tourism city [1][2] - Xiamen has implemented a series of strategies to attract international tourists, resulting in significant growth in inbound tourism, with 395.23 million foreign visitors expected in 2024, a 60% increase year-on-year [1] - The city is leveraging its cultural heritage and unique geographical advantages to enhance its appeal as a tourist destination, with initiatives like the "240-hour visa-free transit" program launched in collaboration with several cities [2][3] Industry Developments - The Xiamen Cultural and Tourism Bureau is focusing on "digital empowerment," "cultural outreach," and "hub connectivity" to strengthen its position in the inbound tourism market [1] - The integration of local culture, such as Minnan culture and overseas Chinese culture, is seen as a key advantage for Xiamen in attracting international visitors [2][3] - Experts suggest that enhancing the quality of tourism services and creating a warm, welcoming environment are essential for the high-quality development of inclusive tourism [2][3]