“模”力四射生“机”勃勃 科技带来旅游新体验

Core Insights - The article highlights the integration of advanced technologies such as 5G, AI, large models, virtual reality, and robotics into the tourism industry, enhancing the travel experience and destination appeal [1] Group 1: AI and Smart Tourism - The Shanghai Municipal Bureau of Culture and Tourism launched the "Hu Xiaoyou" smart city assistant, which has expanded its resource database from 22 to 26 categories, covering various tourism activities and providing real-time travel information [2][4] - The "Hu Xiaoyou" app will connect with platforms like Xiaohongshu, Ctrip, Meituan, and Damai for data exchange, enhancing user experience [2] - Other regions in China are also developing AI-based models to improve destination management and visitor experiences, with solutions focusing on smart services and data analysis [3] Group 2: XR and Immersive Experiences - The "Star Sea Book Navigation XR Immersive Experience Project" was launched in collaboration with the Shanghai Astronomical Museum, utilizing advanced technologies to attract over 2.5 million visitors annually [5] - Virtual reality (VR) and augmented reality (AR) projects are proliferating, with upcoming exhibitions in Shanghai and Sichuan showcasing immersive experiences [5][6] Group 3: Robotics in Tourism - The 2025 Shanghai Tourism Industry Expo introduced an intelligent robot named "Yoyo," which interacts with visitors and enhances emotional experiences [9] - A humanoid robot performed at the Longhua Temple Fair, demonstrating the growing acceptance and interest in technology within tourism settings [8][9] - The tourism industry is seen as a rich platform for technological innovation, with new technologies driving the sector towards greater digitalization and efficiency [9]