“寻味中国好原料”再启潜江站良品铺子携潜江龙虾新品点亮夏日美食

Group 1 - The core point of the article highlights the significant role of Hubei province, particularly Qianjiang, in the Chinese crayfish industry, with Hubei accounting for 39% of national production and Qianjiang alone contributing 25% [1][2] - The launch of new products by Liangpinpuzi, including crispy crayfish tails and a dual-flavor crayfish hot pot set, aims to transform regional flavors into convenient food options [1][2] - The brand value of the "Qianjiang Crayfish" public brand reached 52.72 billion yuan in 2025, marking a year-on-year growth of 24.8% and maintaining its position as the industry leader for seven consecutive years [1][3] Group 2 - Liangpinpuzi has established partnerships with local brands like "Xiahuang" to enhance the quality control of crayfish sourced from Qianjiang, adhering to strict farming standards [2][3] - The company has initiated the "Taste of China Good Ingredients" plan to promote regional specialties nationwide, addressing the challenge of regional delicacies gaining wider recognition [2][3] - By 2025, the comprehensive output value of Qianjiang crayfish is expected to exceed 87 billion yuan, further emphasizing the economic impact of Liangpinpuzi's new product launches [3]