Zhong Guo Jin Rong Xin Xi Wang·2025-05-18 09:06Core Viewpoint - The global flat panel display industry is transitioning into a supply stock era after two years of market reshuffling, with a focus on on-demand production and high-end product upgrades driven by government policies [1][2]. Industry Overview - The industry is moving from competition based on scale and market share to a focus on high profitability applications, high value-added products, advanced technologies, and strong brands [2]. - The average size of flat panel TVs in China is projected to reach 65.1 inches in 2024, significantly larger than the global average of 51.4 inches [2]. - The compound annual growth rate for shipments of TV panels larger than 65 inches is expected to be 59% from 2020 to 2026 [2]. - The OLED screen market share for Chinese manufacturers reached 50% in 2024, indicating a significant increase in domestic production capabilities [6]. Company Performance - BOE Technology Group achieved a revenue of 198.38 billion yuan in 2024, a year-on-year increase of 13.66%, with a net profit of 5.323 billion yuan, up 108.97% [4]. - In Q1 2024, BOE reported a revenue of 50.599 billion yuan, marking a 10.27% increase year-on-year, and a net profit of 1.614 billion yuan, up 64.06% [4]. - The gross margin for BOE is projected to rise to 15% in 2024, maintaining industry-leading levels [5]. Strategic Initiatives - BOE's "Screen IoT" strategy aims to integrate more functions into screens and establish a diverse ecosystem based on semiconductor displays and IoT innovations [4]. - The company is actively pursuing the automotive display market, with its subsidiary achieving over 10 billion yuan in revenue in 2024, reflecting a 25% year-on-year growth [7]. Shareholder Returns - BOE has implemented a shareholder return mechanism, with a cash dividend of 1.87 billion yuan planned for 2024, representing 35% of the net profit attributable to shareholders [9]. - The company has consistently paid cash dividends for ten years, totaling nearly 22 billion yuan, and has a buyback plan of 1.5 to 2 billion yuan for A-shares in 2024 [9].