“北京范儿”短视频大赛21日启幕

Group 1 - The "Beijing Style" short video competition will officially start on May 21, 2025, aiming to create a new brand with capital characteristics and international influence through short videos [1][2] - The competition will feature four seasonal themes: "Ancient Capital New Charm," "Fashion Vitality," "Beijing Flavor," and "Scientific Innovation Power," encouraging participants to explore and showcase different aspects of Beijing [1][3] - The event is organized by various government departments and major platforms like Douyin, Kuaishou, Weibo, and Baidu, leveraging their traffic advantages to enhance market potential and promote Beijing's image [2][3] Group 2 - The first season, "Ancient Capital New Charm," will run from May to August 2025, focusing on the historical and cultural heritage of Beijing [3] - The competition encourages participation from all demographics, including students, workers, and foreign visitors, emphasizing creativity and originality in submissions [4][5] - Participants can submit videos on designated platforms using the hashtag BeijingStyle, with opportunities for rewards such as tickets to famous attractions and discounts in commercial areas [6] Group 3 - Awards include cash prizes and certificates for top entries, with the top prize being 10,000 yuan for 20 winners, and additional categories for potential and nominated works [7] - The competition aims to create a collaborative environment where government, platforms, and the public work together to promote Beijing's cultural and economic development [2][3] - The event will culminate in an award ceremony in May 2026, showcasing the winning videos as part of Beijing's promotional efforts [7]