Core Viewpoint - The alcohol industry, particularly Heineken, is facing challenges due to inflation, higher interest rates, and tariff concerns, yet Heineken has shown resilience and growth potential in 2025 [1] Company Performance - Heineken's stock has increased by 23% year-to-date as of May 15, 2025, trading at 44.15withadividendyieldof2.241.6 billion share buyback program, with the first tranche expected to be completed by January 2026, providing downside protection for investors [6] - The company is investing approximately 44.7billion(€40billion)toremodelandreopenpubsintheUK,expectedtocreatearound1,000jobs[7][8]MarketPosition−HeinekenhaslimitedexposuretopotentialtariffsfromtheUnitedStates,withonly2151.71, representing an 18% upside from its price on May 15 [11]