“村”字头“贵”字号“铁”杆情 贵州“村超”农文体旅的跨界融合的新实践

Core Insights - The launch event for the "Spiky Happiness Supercharged" and "Guizhou Village Super × Three Squirrels" co-branded prickly pear beverages took place in Rongjiang County, Guizhou, focusing on cross-industry collaboration and integration to promote Guizhou's agricultural brands nationwide, showcasing diverse practices in rural revitalization [1][3] Product Launch - Five prickly pear beverages were introduced, including electrolyte drinks, fruit juices, and drinks infused with goji berries, highlighting the use of Guizhou prickly pears and Anshun golden prickly pears as primary ingredients [3] - The products utilize fresh fruit cold-pressing and instant high-temperature sterilization technology to preserve the natural vitamin C content of prickly pears, emphasizing the full industry chain advantages of "Guizhou raw materials, Guizhou production, Guizhou brands" [3] Market Strategy - The co-branded products aim to leverage over 1,000 distribution channels of Three Squirrels, targeting the summer tourism and heat-relief markets, with an expected additional sales revenue of over 100 million yuan for Guizhou prickly pear products [3] - The three golden prickly pear beverages are provided by Guizhou Debao Agricultural Technology Co., which focuses on high-quality products and brand collaboration under the guidance of local agricultural authorities [3] Cultural Integration - The event featured a blend of sports, cultural performances, and innovative food offerings, linking prickly pear beverages to health and wellness, thereby injecting cultural vitality into rural industries [5] - Guizhou Qianting Supply Chain Management Co., Ltd. has facilitated the entry of over 160 "Guizhou" agricultural products into seven national railway bureaus, achieving cumulative sales of 230 million yuan, with the new products expected to enhance the brand influence of Guizhou prickly pears [5] Agricultural Branding - Guizhou has incubated 186 regional public brands for agricultural products, published a directory of 90 strong brands, and supported 439 enterprises in obtaining geographical indication trademarks, contributing to the development of high-quality agricultural brands [5]