迎接荔枝味的夏天！广州地铁上新“茂名荔枝”

Core Insights - The article highlights the promotion of "Maoming Lychee" through advertisements in Guangzhou's subway system, coinciding with the lychee harvest season [3][4][22]. Group 1: Industry Overview - Maoming City, located in western Guangdong Province, is the world's largest premium lychee production base, with over 1.4 million acres dedicated to lychee cultivation [9][10]. - The region accounts for approximately 50% of Guangdong's lychee production, 25% of China's, and 20% of the world's total lychee output [11]. - Maoming boasts over 80 varieties of lychee, including popular types such as Guiwei and Feizixiao, and has been recognized for its high-quality products [12]. Group 2: Economic Impact - The lychee industry in Maoming generates a total output value exceeding 12 billion yuan, significantly outpacing other regions [13]. - The industry has established a comprehensive development model encompassing production, processing, technology, branding, and marketing [19]. - There are over 500 lychee processing enterprises in the region, with annual processing exceeding 50,000 tons and more than 30 deep-processing products available [20]. Group 3: Marketing and Promotion - The subway advertising campaign for "Maoming Lychee" runs from May 15 to June 11, aligning with the peak harvest period [4][22]. - The campaign is part of a broader initiative to enhance the market system for lychee and promote the fruit both locally and nationally [23]. - Upcoming events include the "2025 Maoming Lychee Carnival," which aims to celebrate the lychee harvest and promote sales through various marketing strategies [24][27].