Core Viewpoint - The era of easy profits in the liquor sector is fading for investors in the consumer space, prompting public funds to actively expand their investment boundaries and reconstruct their investment methodologies in response to changing consumer habits and channels [1][2]. Investment Strategy Adjustments - The FuGuo Consumption Upgrade Mixed Fund announced adjustments to its investment scope to better meet investor needs and enhance market competitiveness, incorporating the beauty and personal care sector into its consumption upgrade theme [1][2]. - The fund manager emphasized a focus on emerging consumer sectors, particularly companies with global competitive potential, as evidenced by the fund's increased holdings in stocks like Pop Mart and Lao Pu Gold [2]. Performance of Emerging Consumer Stocks - Emerging consumer stocks have shown significant growth, with companies like Pop Mart and Lao Pu Gold experiencing stock price increases of over 100% this year [3]. - Several funds heavily invested in emerging consumer sectors have seen substantial net asset value increases, with some funds reporting returns exceeding 42% year-to-date [3]. Market Trends and Consumer Behavior - Traditional consumer stocks, particularly in the liquor sector, are underperforming, while new sectors such as pet economy, beauty care, and gold jewelry are thriving [3][4]. - Fund managers are adapting their strategies to align with market changes, focusing on mid-to-high-end domestic brands that are competing with foreign brands in various sectors [4]. Focus on New Consumption Channels - Industry experts highlight the importance of adapting to new consumer behaviors and channels, such as the shift from traditional media to platforms like Douyin and Xiaohongshu, which are reshaping brand engagement [5][6]. - The rise of new product categories, including pet food and functional beverages, is noted as a significant opportunity for growth in the consumer market [5][6]. Technological Innovations and Market Opportunities - The integration of AI technology is driving the emergence of innovative products like AI glasses and smart home devices, creating new growth opportunities in traditional industries [6]. - The rapid growth of "self-care" consumption categories, such as medical aesthetics and pet economy, is also highlighted as a key trend in the consumer market [6].