苏州丝绸纹样“破圈吸粉”

Core Insights - The event on May 18 marked the launch of the Suzhou Silk Pattern Database and the initiation of the Jiangnan Dyeing, Weaving, and Embroidery Data Standard System, showcasing a blend of traditional culture and modern technology [1] - The digitalization efforts led by Suwen Investment Group and Suzhou Silk Museum aim to revitalize ancient silk patterns through innovative approaches and cultural creativity, driven by a young digital team [1][2] Group 1: Digitalization and Innovation - The Suzhou Silk Pattern Database has established a "specimen library + material library + gene library" framework, effectively creating a digital DNA for silk patterns, with over 10,000 patterns digitized [2] - The introduction of the "Intelligent Lighting Authentic Collection" system, developed by Beijing University of Posts and Telecommunications, significantly enhances the efficiency of digital collection, allowing for precise restoration of color and texture [2] - The system's capabilities include automated lighting, shooting, and composition, which previously required hours of manual work, now completed in a fraction of the time [2] Group 2: Cultural Integration and Product Development - The silk patterns have been integrated into over 30 cultural and creative products, including collaborations with brands like Han Shu and QQ, appealing to the Gen Z demographic [3] - Future plans include the construction of a digital standard system for Jiangnan dyeing and weaving, enabling young people to customize silk-patterned clothing in games and experience virtual reality tours of historical silk workshops [3] - The establishment of a foreign language volunteer team and the launch of a new travel map for Suzhou aim to enhance the cultural experience for international visitors [3]