河南信阳推动“茶+”融合发展

Core Insights - The 2025 Xinyang Tea Industry Expo and Maojian Market showcased over 30 "Xinyang Ten Treasures" brand enterprises, achieving a single-day sales exceeding 100,000 yuan and intention cooperation orders surpassing 1 million yuan, demonstrating the effectiveness of the exhibition platform [1][2] Group 1: Event Highlights - The expo featured an integrated "exhibition-production-sales-research" model, presenting local quality brands, agricultural products from eight counties, and a creative market for university students [1][2] - Innovative products like Maojian tea beer and tea-flavored hot dry noodles attracted young consumers, while the braised canned meat received positive feedback for its unique taste [1][2] Group 2: Visitor Engagement - The event attracted over 150,000 visitors, significantly boosting consumption in related industries such as dining, accommodation, and tourism, with total spending exceeding 10 million yuan [2] - The "Seven Days of Delicious Xinyang Cuisine" event featured local delicacies and cultural performances, enhancing the overall visitor experience [2] Group 3: Future Prospects - The Xinyang government aims to leverage the expo to promote the integration of tea with culture and tourism, as well as food, to enhance the brand recognition of "Xinyang Ten Treasures" and support rural revitalization [2][3] - The collaboration between enterprises and e-commerce platforms is expected to deepen, focusing on expanding the domestic market [2]