毕马威中国发布2025年餐饮企业发展报告 解锁全国餐饮背后“大湾区模式”

Core Viewpoint - The 16th CRE Guangzhou Catering Expo highlighted the growth and transformation of the catering industry in the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the shift from quantity expansion to quality enhancement, driven by strong consumer demand and capital market engagement [1][2]. Consumer Trends - The report categorizes consumers in the Greater Bay Area into four typical profiles: "Generation Z," middle-to-high income groups, Hong Kong and Macao consumers, and urban seniors, reflecting diverse consumption characteristics that drive innovation in the catering industry [2][3]. - The demand for quality and innovation among these consumer groups is contributing significantly to the sustained economic growth of the Greater Bay Area [2]. Industry Trends - The report indicates a notable trend towards "chain operations" and "capitalization" in the catering industry, with the national chain rate expected to reach 24% by 2025, while Guangdong's rate is projected at 31.7%, surpassing the national average [2][3]. - There are currently 17 catering companies headquartered in the Greater Bay Area that have successfully gone public, contributing to the industry's expansion through capital operations [2][3]. Investment Focus - Investment interest is particularly strong in the group meal, fast food, snack, and tea beverage sectors, with group meals and fast food increasing their share from 14% in 2023 to 22% in 2024, and tea beverages rising from 10% to 20% [3]. - The report identifies seven key investment areas in the Greater Bay Area's catering sector, including group meals, fast food, tea beverages, and health foods, indicating a shift in consumer preferences towards value and health [3]. Government Support - The Guangdong government is actively promoting consumption and supporting enterprises through various initiatives, including attracting flagship stores and new products to stimulate related industries [3]. - Local governments are also focusing on developing the prepared food industry, aiming to establish the Greater Bay Area as a hub for this sector [3]. Digital Transformation - Digital transformation is becoming a crucial strategy for enhancing competitiveness in the catering industry, with companies leveraging digital tools for supply chain management, customer engagement, and personalized marketing strategies [4]. - The use of big data and intelligent customer service is helping businesses better understand market trends and consumer preferences, thereby improving customer loyalty and brand growth [4].