Chang Jiang Shang Bao·2025-05-19 00:52Core Viewpoint - GAC Trumpchi is facing significant challenges with declining sales, leading to a leadership change as the company seeks to revitalize its performance through strategic partnerships and new product launches [1][2][11]. Group 1: Leadership Change - On May 15, GAC Trumpchi completed a corporate change, with Feng Xingya resigning as the legal representative and chairman, replaced by He Xianqing, who has extensive experience within the GAC Group [1][3]. - He Xianqing has held various important positions within GAC Group and is expected to bring a fresh perspective to the brand's strategy amid increasing competition and structural adjustments in the industry [11][12]. Group 2: Sales Performance - In the first four months of 2025, GAC Trumpchi's sales reached 93,900 units, a year-on-year decline of 23.8%, marking the largest drop among GAC Group's major subsidiaries [1][13]. - Sales figures for the first four months of 2025 showed a continuous negative growth trend, with monthly sales of 18,300, 18,400, 32,500, and 24,700 units, reflecting declines of -45.78%, -0.12%, -2.25%, and -34.67% respectively [13]. Group 3: Strategic Partnerships - GAC Trumpchi is deepening its collaboration with Huawei, planning to launch three flagship models equipped with Huawei's HarmonyOS smart cockpit and advanced driving systems by 2025 [2][15]. - The establishment of Huawang Automotive, a subsidiary focused on this collaboration, aims to enhance GAC Trumpchi's product offerings and market competitiveness [14][15]. Group 4: Financial Performance - Despite a slight increase in sales of 1.99% in 2024, GAC Trumpchi's revenue fell by 5.98% to 54.01 billion yuan, indicating challenges in maintaining profitability [8]. - The company has introduced high-end models in an attempt to pivot towards smart and premium offerings, such as the Xiangwang S9 equipped with Huawei's advanced driving systems [8][9].