2025年栀子花文化旅游主题推广活动启幕

Core Insights - The "Zhi Book Gift" cultural tourism promotion event was launched in Changsha, marking a new chapter in the integration of culture and tourism [1][2] - The event is part of the 2025 "5·19 China Tourism Day" activities, focusing on deep integration of "culture + tourism" and "career + industry" [2] - The event features the "Zhi Xiang Changsha" IP, promoting immersive cultural tourism experiences through various activities and offerings [2][3] Group 1 - The event includes the release of 13 cultural tourism routes, cultural market interactions, and the distribution of 10,000 "Zhi Book" gifts [2] - A "Zhi Book Gift" card was launched, allowing holders to borrow books from libraries and enjoy discounts on local agricultural products [2] - Changsha is leveraging the "Zhi Flower" as a medium to create new scenes, new formats, and new products, exploring paths for industry development and cultural value co-creation [2] Group 2 - The event promotes collaboration between Changsha and Yueyang, featuring a cultural journey connecting six major cultural IPs [2] - The flower language of the Zhi flower symbolizes eternal love, passion, purity, freedom, and hope, emphasizing the importance of education for children [3] - Changsha aims to integrate Zhi fragrance products into all aspects of tourism, promoting deep cultural and tourism integration and collaborative industry development [3]