以旧换新政策激发济南消费活力

Group 1 - The "old-for-new" policy has significantly boosted consumer spending in various sectors, including home appliances, new energy vehicles, and digital products, leading to a vibrant consumption market in Jinan [1][2] - The policy has resulted in substantial sales growth, with Gree Air Conditioning reporting a 30% year-on-year increase in sales in Shandong, reaching 330,000 units in the first four months of 2025 [2] - The dual-driven model of "policy + enterprise" has allowed consumers to upgrade their consumption without increasing their budgets, while companies shift focus from price competition to technological innovation and service enhancement [2][3] Group 2 - The implementation of the "old-for-new" policy has redefined the relationship between enterprises and consumers, with companies increasing their R&D investment due to profit growth stimulated by the policy [3][4] - Consumer preferences are shifting towards health and quality of life, with a notable increase in the average transaction price of home appliances, while the decision-making cycle for consumers has shortened [3][4] - The introduction of "combination subsidies" by merchants has created a new consumption model, enhancing customer experience and driving up average transaction values through bundled sales [5]