Zhong Jin Zai Xian·2025-05-19 01:42Group 1 - BYD's influence in Europe is expanding, highlighted by its participation in the 78th Cannes Film Festival from May 13 to 24, 2025, where it provided VIP transportation services and showcased its vehicles [1] - The company partnered with Nespresso to offer red carpet transportation using 18 units of the Song PLUS DM-i, enhancing its visibility during the festival [1] - BYD's recent sponsorship of major European cultural events, including the David di Donatello Awards and the Bambi Awards, has significantly increased its brand recognition, with Google search volume in Italy doubling after the David di Donatello Awards [2] Group 2 - BYD's sales in Europe have been rising sharply, surpassing Tesla, indicating strong growth momentum [2] - The sponsorship of international cultural events is seen as a strategy to deepen BYD's brand influence and enhance its "soft power" in the region [2] - The company's efforts in promoting Chinese brand elements on international stages are expected to act as a catalyst for further growth in its performance [2]