Chang Sha Wan Bao·2025-05-19 02:19Core Insights - BYD and its luxury brand DENZA showcased their innovative capabilities and high-end appeal at the 78th Cannes Film Festival, highlighting China's manufacturing prowess on a global stage [1][3]. Group 1: Product Showcase - DENZA's latest flagship model, the DENZA Z9 GT, was prominently displayed at the Cannes Marriott Hotel, attracting attention from international stars and industry elites with its design philosophy of "Elegance in motion" [3]. - The DENZA Z9 GT combines unique Eastern aesthetics with modern technology, representing the future of luxury GT vehicles [3]. - BYD's Song PLUS DM-i was utilized for transporting international guests to the red carpet, showcasing its efficient and comfortable driving experience, aligning with the festival's high-end atmosphere [3]. Group 2: Brand Positioning and Strategy - A fleet of various BYD models, from electric sedans to luxury SUVs, was frequently seen on the streets of Cannes, demonstrating the diversity and advanced technology of Chinese electric vehicles [5]. - BYD's presence at the Cannes Film Festival reinforces its high-end image globally and serves as a practical example of its international expansion strategy [5]. - As a leading brand in global electric vehicle sales, BYD is accelerating its internationalization efforts, expanding its influence from Europe to Southeast Asia, Latin America, and the Middle East [5].