“端午”假期首票开售 “龙舟”“古镇”搜索量上涨两倍

Core Insights - The "Duanwu" holiday is expected to be a "not expensive and not crowded" period due to its proximity to the "May Day" holiday, with a focus on short-distance travel options [1][2] - Popular travel destinations during the "Duanwu" holiday include major cities such as Beijing, Nanjing, and Shanghai, with hotel prices remaining stable compared to the off-season [1] - Cultural experiences, particularly related to traditional customs, are highlighted as key attractions for the holiday, with significant increases in search interest for related keywords [1][2] Travel Trends - The "2-hour high-speed rail circle" remains the preferred choice for travelers, with routes like Beijing-Qinhuangdao and Hangzhou-Ningbo being particularly popular [1] - Flight prices for the holiday are competitive, with discounts available for routes from Hangzhou to major cities like Beijing and Shenzhen [2] - There is a notable increase in train ticket reservations and hotel bookings for destinations known for local cuisine, indicating a shift towards culinary tourism [2] Cultural and Culinary Focus - Traditional food experiences are emerging as a new driving force for travel during the "Duanwu" holiday, with significant growth in ticket reservations to food-centric destinations [2] - The expansion of high-speed rail networks is enabling more travelers to access local delicacies directly from their origins, enhancing the appeal of cultural tourism [2] - The holiday is seen as an opportunity for traditional festivals to meet deeper consumer expectations for cultural and tourism experiences [2]