市场规模近三千亿，网文IP成文旅“加速器”

Group 1 - The core viewpoint of the report indicates that by the end of 2024, the market size of China's online literature IP will significantly increase to 298.56 billion yuan, representing a year-on-year growth of 14.61% [1] - The integration of online literature IP with the cultural tourism industry is emerging as a new trend, with leading online literature platforms actively exploring the "cultural tourism +" model to deeply integrate online literature IP with local tourism resources, injecting new vitality into the cultural tourism industry [1][3] - The user base of online literature in China has reached 575 million, showing a year-on-year growth of 10.58%, providing a vast market for cultural tourism consumption [3] Group 2 - The fusion of online literature and cultural tourism is releasing diverse values, with a surge of works that blend traditional Chinese culture with modern elements, effectively enhancing public acceptance of excellent traditional culture [3] - Notable activities related to popular IPs are becoming significant drivers of local tourism consumption, exemplified by the collaboration between the Swiss National Tourism Board and the IP "Full-Time Expert," which created a new model for cooperation between online literature IP and international tourist destinations [4] - Industry experts predict that the market potential and development space for the integration of online literature IP and cultural tourism will remain substantial, with advancements in digital technologies such as AR/VR and the metaverse providing more possibilities for innovation in the "cultural tourism +" model [4]