君乐宝悦鲜活登陆香港市场 开启国际化战略

Core Insights - Junlebao's premium fresh milk brand, Yuexianhuo, officially launched its internationalization strategy in Hong Kong, marking a new phase for market expansion and brand enhancement [1] Group 1: Technological Innovation - Junlebao's unique INF0.09 second ultra-instant sterilization technology addresses the long-standing issue of sterilization and shelf life in the low-temperature fresh milk sector, achieving over 95% retention of active components and extending shelf life to 19 days [3] - The brand's long shelf life allows it to break through the 200 km cold chain radius, transitioning from "regional fresh" to "national fresh" [3] - Yuexianhuo has achieved a market share of 37.3% in the high-end fresh milk segment and 49% in the high-end bottled fresh milk market, according to Nielsen data [3] Group 2: Market Penetration - Yuexianhuo has successfully entered over 1,500 retail terminals, including major chains like Wellcome, ParknShop, and 7-11, covering various retail environments such as supermarkets, convenience stores, and coffee shops [4] - The brand employs a comprehensive regulatory model of "source control + on-site inspection + supervision sampling" to ensure product quality [4] Group 3: Future Strategy - Junlebao aims to leverage the "Four-Dimensional Advanced Full Chain Fresh" system to drive technological innovation in China's fresh milk industry and expand Yuexianhuo's sales to more countries through the Hong Kong and Macau markets [4] - The chairman and president of Junlebao, Wei Lihua, emphasized that entering Hong Kong is just the beginning of the company's internationalization efforts, with a commitment to continuous technological innovation and quality upgrades [6]