破解线上流量内卷

Group 1 - The core viewpoint of the articles highlights the launch of the 26SS 后浪 SHOWROOM, which aims to bridge the gap between independent brands and physical stores through a closed ecosystem and strict channel control, addressing the systemic trust crisis in the industry [1][2] - The second season of the private ordering event will take place from October 20 to 23, building on the success of the first season, which achieved 500 million orders with a 100% renewal rate [1] - The event will feature three main components: static exhibitions, fashion shows, and forums, focusing on deep connections between independent designer brands and physical commerce to tackle the challenges of traffic competition [1] Group 2 - 后浪 SHOWROOM employs three strategies: exclusive product assurance, scenario-based storytelling, and traffic feedback to create a "secure product pool" for physical buyers, aiming to restore confidence in the industry [2] - The vision of 后浪 extends beyond a single ordering event, seeking to establish long-term trust between designers and physical stores by addressing industry pain points and reshaping the industry's value system [2] - The initiative emphasizes the importance of returning to the essence of design, trust in transactions, and a symbiotic ecosystem to navigate through cycles and thrive against the odds [2]