从中国到世界，极石01交付量破万，成为中东“新宠”

Core Insights - The Chinese electric vehicle brand, Jishi Auto, has achieved a significant milestone with the global cumulative delivery of its all-terrain luxury SUV, Jishi 01, surpassing 10,000 units, showcasing its competitiveness in the high-end new energy market and the innovative strength of Chinese brands in the global automotive industry [1] - The Jishi 01 was produced at the Qingdao manufacturing base and delivered to users in the UAE, with a total driving distance exceeding 200 million kilometers across over 30 countries and regions, including the Middle East, Central Asia, Europe, and Africa [1] - The success of Jishi 01 is attributed to its precise targeting of niche markets, offering a versatile vehicle that combines family outings, business receptions, and rugged off-road capabilities, priced around 300,000 RMB [1] Market Strategy - In the competitive automotive market of 2024, Jishi Auto has opted not to engage in price wars but instead focuses on a strategy of "not competing on price, not piling on smart features, and not blindly expanding," concentrating on high-end markets and outdoor scenario value [1] - This strategic approach has yielded positive results, with the brand achieving positive gross margins per vehicle in 2024, selling over 6,000 units for the year, and delivering 3,000 units in the first quarter of 2025, with monthly deliveries exceeding 1,000 units in March and April [1] Market Positioning - The Middle East is identified as a core market for Jishi 01's overseas expansion, where it ranks among the top five in the luxury SUV sales chart in the UAE, capturing a market share of 6% [5] - In the Saudi market, Jishi 01 received over 200 orders on the first day of its appearance at the 2025 LEAP technology exhibition, being referred to as the "Defender Killer" by local media, despite its high price of 560,000 RMB, indicating strong consumer interest due to its exceptional performance [5]