中国经济圆桌会丨“中国游”市场呈现强劲复苏势头和广阔发展前景

Core Viewpoint - The Chinese tourism market is experiencing a strong recovery and has broad development prospects, driven by improved visa, transportation, payment, and tax refund policies for foreign visitors [1][2]. Group 1: Market Recovery and Projections - In 2024, inbound tourists are expected to reach 132 million, with total spending of $94.2 billion, recovering to 97.2% and 93.5% of 2019 levels respectively [1]. - In the first quarter of 2025, inbound tourism is projected to be 35.02 million, a year-on-year increase of 19.6%, with foreign tourists accounting for 7.37 million, up 39.2% [1]. - The growth trend in inbound tourism is expected to continue, with predictions for even better data in 2025 [1]. Group 2: Strategies for Market Expansion - The cultural and tourism department aims to enhance the convenience of inbound tourism through improved visa, payment, travel, and accommodation processes [2]. - New tourism products and experiences will be developed to cater to diverse market demands, including educational tourism, incentive travel, medical tourism, and wellness retreats [2]. - The focus will be on creating a new supply structure that integrates traditional and modern elements, short-term and long-term offerings, and caters to both mass and niche markets [2]. Group 3: Enhancing Consumer Experience - The introduction of more digital cultural experiences, live performances, and workshops will modernize traditional cultural elements for foreign visitors [2]. - The number of duty-free shops will be increased, and the range of "buy now, tax refund" products will be expanded to meet diverse foreign tourist needs [2]. - China aims to present a more open, rich, and intelligent service experience to global tourists, positioning itself as a top global travel destination [2].