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果然财经|‌传统雪糕遇挑战,18元一个的意式冰淇淋成新宠
Qi Lu Wan Bao·2025-05-19 08:39

Core Insights - The summer ice cream market in 2025 is characterized by intense competition between traditional ice cream and emerging Gelato brands, with both types coexisting in convenience stores and shopping malls [1][10] Traditional Ice Cream Market - The traditional ice cream market underwent significant changes in 2024, with prices generally ranging from 1 to 10 yuan, and over 60% of consumers opting for ice creams priced below 5 yuan [1][3] - Major brands like Yili and Mengniu have introduced products priced between 3 to 10 yuan to attract price-sensitive consumers, while also focusing on health by using natural sweeteners and plant-based ingredients [3][10] - Innovations include collaborations with popular IPs and unique product designs, such as Nestlé's collaboration with "Crispy Shark" and Häagen-Dazs' various offerings [3] Gelato Market Growth - Gelato stores have seen rapid growth, with a reported increase of over 30% in the number of stores from 2023 to 2024, particularly in first- and second-tier cities [4][6] - Gelato is favored by younger consumers for its rich texture and diverse flavors, with brands like "Wild Man" and "Venchi" expanding their presence significantly [6][8] - Gelato emphasizes freshness and natural ingredients, aligning with consumer trends towards healthier eating, and offers a more complex production process compared to traditional ice cream [8][9] Market Dynamics - The competition between traditional ice cream and Gelato is expected to intensify, with traditional brands needing to innovate in pricing and product offerings, while Gelato brands focus on maintaining quality and expanding market reach [10]