伽马数据：一季度移动游戏同比增20%，约96%用户存在设备问题

Core Insights - The report by Gamma Data indicates that the Chinese gaming market size for Q1 2025 is 85.704 billion yuan, showing a year-on-year growth of 17.99% but a quarter-on-quarter decline of 1.21% [1] - Mobile and client games, along with long-term products, contributed significantly to the year-on-year growth through operational activities [1] - The report emphasizes that mobile devices are crucial for enhancing user experience in mobile gaming, leading to a survey focused on user experience needs [1] Mobile Gaming Market - The actual sales revenue for the mobile gaming market in China for Q1 2025 reached 63.626 billion yuan, reflecting a year-on-year increase of 20.29% but a quarter-on-quarter decline of 2.18% [11] - Key products like "Honor of Kings" and "Crossfire: King of Guns" achieved historical revenue highs during the Spring Festival through various promotional activities [11][12] - New products such as "Dungeon and Fighter: Origin" and "Endless Winter" performed well, while "Identity V" maintained revenue growth through long-term operations [11] Client Gaming Market - The client gaming market size for Q1 2025 was 17.919 billion yuan, with a year-on-year growth of 6.85% and a quarter-on-quarter increase of 3.62% [6] - Revenue growth in the client gaming market was attributed to operational activities during holidays, with several new cross-platform products contributing to this growth [6] - Notable titles like "Hearthstone" and "Delta Force" saw revenue increases due to special events and promotions [6] User Experience Insights - A survey revealed that 60% of users consider gaming experience when upgrading their mobile devices, highlighting the importance of mobile gaming experience in device selection [17] - Key issues affecting user experience include chip performance, touch response, and network connectivity, with significant dissatisfaction reported regarding frame drops and overheating [19] - The report suggests that mobile hardware performance and user experience needs have a structural contradiction, indicating room for improvement in mobile device gaming experiences [19] Recommendations for Industry - The report proposes establishing three key standards for mobile gaming experience, urging game and mobile manufacturers to optimize performance and enhance user experience [26] - It emphasizes the importance of network stability, performance, and touch response in creating a positive mobile gaming experience [26] - The findings suggest that hardware performance remains a fundamental consideration for users, while brand influence and system optimization are critical for manufacturers to gain competitive advantages [22]