Xi Niu Cai Jing·2025-05-19 08:57Core Viewpoint - The recent launch of the Li Auto L series smart refresh version has sparked controversy among existing car owners, leading to dissatisfaction and organized protests from nearly a hundred owners who feel "betrayed" by the company [2]. Group 1: Customer Reactions - Customers who purchased the 2024 model in March are upset as they find out that the same model is being sold at a lower price just a month later, with some reporting a price difference of over 10,000 yuan [2]. - Many car owners feel deceived as they were promised by sales representatives that they would not face "betrayal" when they signed price protection agreements [6][7]. Group 2: Sales Practices - Li Auto has been accused of selling new cars under the guise of "display cars" to avoid honoring price protection agreements, which has further angered customers [6]. - Reports indicate that sales personnel have offered significant discounts on these so-called display cars, which are actually new vehicles, leading to claims of misleading sales practices [6]. Group 3: Communication and Trust Issues - The company's price protection policy explicitly states that it does not cover sales of display cars, which has led customers to believe that Li Auto is exploiting loopholes in the agreement [7]. - Misleading information regarding the new model's features was shared by Li Auto's vice president, causing further frustration among customers who expected minimal changes in the new version [8]. - The lack of clarity and perceived dishonesty in communication has damaged customer trust in the brand, and it remains uncertain whether Li Auto will offer compensation to affected customers [8].